Examples of good and bad corporate communications

Examples of good and bad corporate communications

by | Mar 26, 2021 | Blogs

Reputation management is at the core of PR, influencing how people perceive a company, person or brand. Good or bad corporate communications is the difference between make or break. Done well and a PR campaign can catapult you, your company or product into the...
How to stay visible during the COVID-19 pandemic

How to stay visible during the COVID-19 pandemic

by | Mar 26, 2020 | Blogs

Being caught up in the current global COVID-19 pandemic is worrying for everybody; however, it’s still important stay visible and maintain brand awareness – whether it’s with customers, the media or other stakeholders, including your employees. As we enter the...
5 key PR metrics every business should be tracking

5 key PR metrics every business should be tracking

by | Feb 19, 2020 | Blogs

Every business should have key PR metrics in place to track how well activity is performing. But how you evaluate PR to demonstrate return on investment (ROI) has been a lengthy debate for many years. Gone are the days when AVE ruled the roost, measuring column inches...
Why you don’t need a PR degree to work in PR

Why you don’t need a PR degree to work in PR

by | Jan 15, 2020 | Blogs

While having a journalism or PR degree is usually a requisite, you don’t need to have studied PR to have a career in it. There are other routes into the world of PR that people often take without having studied it. PR was never an industry I aspired to be in. When I...
Prepare your communications strategy for next year

Prepare your communications strategy for next year

by | Dec 17, 2019 | Blogs

There’s the old cliché that a New Year means a new start. It’s a time of reflection when resolutions are set. And your communications strategy is no different. It should be a top priority as things can change over a 12-month period from staff and budgets to your...