The making of any good PR activity is planning. To plan effectively it is vital to create an effective PR strategy, which acts as a guide for executing any campaigns. Putting together a strategy for PR gives you structure and direction, often putting a step-by-step...
Public relations is all about maintaining and enhancing the public perception and reputation of a business or individual. This can be done in countless different ways. From creating robust, out of the box campaigns, to refined SEO blogging and bespoke social media...
Knowing how to write a press release is an essential skill when working in PR and marketing. A press release is a body of copy written in a clear, straightforward format designed to bring news to the attention of an editor or journalist. But how do you write a press...
The landscape of working has changed dramatically over the last two years due to the ongoing pandemic. Across the UK, many workers have seen the dynamic of their working week change drastically, with working from home in a part-time or full-time capacity commonplace...
Public relations is a hugely varied industry, from landing brands in print media to maximising engagement across social media channels, and there is no doubt that digital PR is now a fundamental part of any comprehensive marketing strategy. This is because,...
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