Booming automotive operation celebrates sales milestone

A specialist automotive dealership in North Yorkshire has crowned a successful first two years in business with the sale of its 200th Defender.

LR Motors, based in Thirsk, specialises in the sale of pre-owned Land Rover® Defender®, and boasts one of the largest on-site, pre-owned range in the UK.

From a standing start in 2015, LR has grown to deliver a turnover of more than £3.5m during the last financial year and has seen interest in the Defender skyrocket since Jaguar Land Rover ceased production in January 2016.

The 200th Defender sale was achieved during the most successful month of sales in the company’s history.

LR Motors is the sister operation of Twisted Automotive. Founded by Charles Fawcett in 2001, Twisted specialises in re-engineering the Defender by crafting specific builds for customers from around the world.

Operating from a showroom close to Twisted’s own workshop in Thirsk, LR Motors employs five dedicated members of staff, including three engineers, and is led by general manager and Defender expert, Ross Munro.

Ross said: “After recently celebrating two years in business, we’re pleased to pass the milestone of selling 200 vehicles, which proves that there is still a huge interest in the Defender.

“A key component of our business is the high level of after-care we provide to our customers, to ensure that they continue to enjoy and get the most out of their Defender for years to come.”

LR Motors offers exclusively pre-owned Land Rover Defender, and purchases vehicles from 1990 onwards. The business also offers a service department for Defender owners.

To enhance the longevity of the vehicles, the mechanics ensure that all Defender leave with a painted front bumper, cross member and undersealed chassis – the three areas of a Defender that are most prone to rust.

The company offers 12 months’ warranty on applicable vehicles, and each vehicle sold is subject to a thorough ‘health check’, before being supplied with 12 months MOT and a full service.

For more information, go to www.lrmotors.co.uk.