The snow is starting to fall, the presents are being wrapped, the cookies are being put in the oven, and Christmas is nearly here! With all the festive marketing in full swing, we’ve been having a look at some of the best Christmas campaigns of all time.
Aldi’s Bottomless Pigs in Blankets
Do you think you could happily eat pigs in blankets all day long (or maybe just an hour)? As part of their promotions around unveiling their “biggest ever range of pigs in blankets”, Aldi opened a pop-up restaurant in London giving people the chance to consume a bottomless amount of the popular Christmas dish.
The restaurant served a six-course menu featuring everything from traditional pigs in blankets, to brie and cranberry candy cane versions, to a pizza, and also included a plant-based version.
They also created a ‘Press for PIBs’ button enabling customers to start the whole menu over again as many times as they wanted to within their timeslot.
The restaurant experience cost £5 to attend, with all proceeds donated to Neighbourly, a giving platform which Aldi started partnering with in 2019, to donate meals and provide micro-grants to frontline charities.
KFC’s Kentucky Fried Turkey – Not!
KFC’s tongue-in-cheek Christmas advert showed that they had been listening to their customers… and ignoring them.
Featuring various social media calls to sell Kentucky Fried Turkey over the Christmas period, KFC teased that they’d finally be debuting the regularly requested item.
Instead, these calls were rejected, and KFC unveiled their new Christmas-themed, definitely chicken, ‘Stuffing Stacker’ burger, with the tagline “We saw you. We heard you. And we ignored you”.
KFC’s playful way of letting down their customers was the perfect platform for announcing their limited-edition menu item.
The heart-warming advert was released in 2019, featuring a story of a young girl wanting to play an imaginary reindeer game with her sister, who was uninterested in playing ‘kid’ games. The advert featured a family trip to McDonald’s to buy ‘reindeer treats’ (carrot sticks), and the animation switched to real life to reveal the family dog dressed as a reindeer.
McDonald’s has since continued a yearly tradition of telling their customers to get #ReindeerReady at Christmas time. For the past two years, they have introduced an app where people can ‘film’ reindeers in their own home, alongside audio books with Christmas stories.
Cadbury Secret Santa
Running for a few years now, Cadbury has been letting Brits secretly send chocolate bars across the UK via digital advertising boards popping up at bus stops, train stations, and high-street locations.
As well as being a sweet gift idea, videos and photos of the posters spotted have been posted on social media, boosting the campaign’s reach even more.
For those who haven’t been able to see a poster, Cadbury has also offered the chance to send bars secretly direct from their website.
John Lewis’ Man on the Moon
John Lewis has released numerous tear-jerking adverts over the years, but 2015’s ‘Man on The Moon’ advert was one of their biggest hits.
The advert featured a young girl spotting an old man on the moon through her telescope, and attempting to send him a Christmas gift. A balloon lands on the moon, and the man sheds a tear.
Not just a good advert, the campaign had important messaging behind it too, with the strapline ‘Show someone they’re loved this Christmas’. Aiming to highlight loneliness amongst the elderly at Christmas, the retailer partnered with Age UK, donating a percentage of profits on ‘Man on the Moon’ Christmas cards sold that year.
Coca Cola truck
It wouldn’t be a complete list of Christmas campaigns without mentioning Coca Cola’s iconic red trucks. The only way to truly know the ‘Holidays are coming’, Coca Cola’s iconic Christmas advert first began showing in 1995, and it’s been a hit ever since.
They’re even credited with popularising the image of Santa Claus that we know today, after they commissioned an artist to create a depiction of him in 1931, helping to make Coca Cola become synonymous with Christmas time.
Head to our blog page to check out more incredible campaigns!