Huddersfield-based Propack has expanded its senior leadership team with the appointment of Andy Cromack as operations director. Cromack has joined the technology-led print and direct mail solutions provider to spearhead the firm’s commitment to developing an outstanding service delivery model and improving quality and efficiency throughout its team and processes.
He previously held the role of operations director at digital print and direct mail agency Gecko and has a wealth of industry experience, having started his career with a printing apprenticeship upon leaving school.
Speaking of his new role, Cromack said: “I am thrilled to be joining the Propack team and can’t wait to get stuck in.
“I have been impressed with the company’s growth and progress over the last few years so jumped at the chance to get involved with what the team is creating. It’s a really exciting time.
“The recent investments made by Propack and its capabilities for targeting and segmentation are top notch and this is an area where the print industry can work hand-in-hand with digital communications to propel our industry forward for years to come.”
Managing director of Propack, Jason Clough, added: “I am delighted to welcome Andy to the team. His impressive CV and clear vision for the Propack brand will be a real asset to the team.
“Andy’s appointment is an important step for us, underpinning our commitment to ensuring our processes, from start to finish, produce the best possible results in terms of quality, ethics, sustainability and efficiency.”
Propack produces in excess of 25 million technology-led print and direct mail packs per year, working with a range of both B2C and B2B clients, with sector specialisms in retail, charity, travel and automotive. Its current client list includes global household brands like Moonpig, Mercedes Benz and Sue Ryder.