In a crowded market place, it is imperative to stand out from any noise generated by your competition. One channel that you may consider is print advertising.
Once the main form of advertising, it’s hardly surprising that print adverts have been pushed towards the back of the queue in the digital world that we live in. And why wouldn’t they be? They are often expensive, untrackable and considered “old-fashioned”.
When it comes to putting together an ad campaign it can be a minefield breaking through to your audience without your message being interrupted along the way. This, paired with being passionate about your brand, makes it very easy to get carried away when writing ad copy. You write the copy, add in some benefits, add a bit more copy here, then a bit more copy there; and before you know it, you’ve written an article! Some think it’s the best value for money, but this isn’t what the aim of advertising is.
It’s safe – and safe doesn’t always pay off the way you want it to.
There are different forms of print advertising from brand, classified and response to name a few. Each one has a different purpose but let’s focus solely on brand ads – if you’re expecting people to pick up the phone and call you, then brand building adverts aren’t for you. These high impactful adverts should be easy to understand and highly recognisable to a wide audience.
When a brand can convey a strong message using minimal text and strong imagery, we start to pay attention. Some clever brands have found a way of saying a lot, by saying very little, in a very effective way.
Top brand adverts:
We’re all familiar with KitKat’s “have a break” strapline and the iconic shape of the snack, paired together to symbolise putting life on pause, makes this ad one of my personal favourites.
With the rapid increase in use of emojis it was only a matter of time until brands took advantage of them within advertising. Last year saw McDonald’s launch a very successful lifestyle emoji campaign.
Imagination is at the heart of Lego, just as it is with this advert. If you’re like me, you start to see Lego as you once did and begin to reminisce over the hours of endless fun!
Is it a car? Is it a plug? It’s both, and Citroen did an excellent job in advertising their new electric car.
These are just a few examples of how you can bring new, innovative ideas to the print advertising table. Traditional doesn’t have to mean “old-fashioned”, and it doesn’t have to be boring. It can be appealing, and it can do the talking for you. Find out more about services we can help you with here.
Do you have a favourite?
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