We are thrilled to have won mot only one gold award, but two gold awards, at the 2016 Chartered Institute of Public Relations (CIPR) Pride Awards.
The team scooped a Gold Award for Best Education Communications Campaign, for our strategic communications work with Hipperholme Grammar School and a second Gold Award in the Best Event category for the launch of national restaurant chain Turtle Bay’s Huddersfield restaurant.
All shortlisted nominees were invited to a black-tie ceremony at the Queen’s Hotel in Leeds on Thursday 17 November where the winners were announced. Stefanie Hopkins, founder of Faith PR, Alex Mason, Senior Account Manager and Charlotte Goldthorpe, Account Manager attended on behalf of Faith to accept the awards.
The award winning strategic communications campaign with Hipperholme Grammar School has resulted in the school preparing to welcome its highest number of new admissions in ten years this September, having increased its open day attendance by 25%.
Commenting on the campaign, the CIPR Pride Awards judges said: “Problem solving based on research was the strong vein running through Faith PR’s education sector campaign. Solid research informed the communications issues to be tackled, and an effective integrated strategy was devised with good consideration of the best tactics to employ. The implementation had clear phasing and was well timed, ultimately delivering results and return on investment for the client. The entry demonstrated decisive evidence of the impact of PR activity on delivering the overall business objectives.”
Activity for the launch of Turtle Bay restaurant in Huddersfield in October 2015 saw Faith PR achieve press coverage reaching over 280,000 people in eight weeks, and was commended as “one of the best ever launch parties out of 20 UK openings” by Turtle Bay group founder and owner Ajith Jayawickrema.
According to the CIPR, “The judges liked this fun campaign which had a clear rationale and employed a variety of different and engaging tactics to deliver on outputs and outcomes within a defined budget. Particularly impressive was how the team at Faith PR used creative tactics such as a “limbo challenge” and also cultivated the support of lifestyle and food bloggers who themselves act as influencers to build profile for their client.
The CIPR Pride awards recognise outstanding work within the public relations industry that delivers impactful results for companies and organisations across the UK and demonstrates the value of PR to the wider business world. The annual awards take place across nine separate regions and have been judged by a panel of PR industry experts.
Stefanie said:
“I’m overjoyed with our recent award wins at the CIPR PRide awards, they are testament to the hard work and dedication of all the team at Faith PR who have supported me in growing the business from a one person consultancy run from a back bedroom to one of West Yorkshire’s leading agencies.
“We’ve had a fantastic 2016 in terms of growth and new client wins and these two industry awards are the icing on the cake! We can’t wait to see what 2017 has in store for us.”
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