Newcastle-based pan-European sales and marketing specialist durhamlane has taken home a silver award at the industry-leading 2021 B2B Marketing Awards for its account-based marketing (ABM) campaign targeting the financial services industry.
durhamlane, which is headquartered in North Shields, secured silver in the ‘Best use of Direct Mail’ category, which is awarded to teams showcasing excellence in B2B direct mail campaigns.
Established in 2004, the B2B Marketing Awards recognise and celebrate the best B2B marketers across the globe. The awards aim to raise awareness for businesses and provide marketers at brands with the tools, insight, and inspiration they need to grow and succeed. The awards were announced on the 24 November at an in-person ceremony in London.
Discussing the award success, durhamlane marketing manager Yasmin Wilkinson said: “We are delighted to have won silver in this year’s B2B Marketing Awards against extremely strong competition. To win this award not only showcases the great marketing work we do for ourselves, but also the account-based marketing capabilities we deliver for our customers.
“With our Marketing Shared Services function growing exponentially, it’s extremely important that we continue to fuel this level of creativity in B2B that allows us to better serve our present and future customers.”
It is the second award win this month for durhamlane which counts Intertrust Group, Auxadi and Zip Co among its clients. The firm, which recently celebrated its tenth anniversary was crowned ‘Best Nearshore Team’ at the Global Sourcing Association (GSA) Professional Awards 2021 in November.
durhamlane specialises in generating demand and qualified sales lead on behalf of large mid-market, challenger and enterprise companies, with a complex B2B product or service offering, across the UK, Europe and North America.