You may have previously heard about Google’s algorithms affecting your website’s SEO and Google ranking but this time, it will be focusing on your sites’ responsiveness i.e. if it is optimised for mobile use.
From 21st April, whenever people search on their mobile or tablet, Google’s results will favour websites which are responsive by giving them a higher ranking than those which are not. The reason for the change is to give the user an easier, positive experience.
What is a responsive website?
A responsive website simply means that it has been built for access from a desktop, tablet and smartphone – effectively, three different layouts of one website. Screen sizes will always be changing, so it’s important that your site can adapt to any screen size, today or in the future. For example, on a responsive site, menus can be displayed as dropdowns, images would reduce to fit the size of the screen and the use of icons would become more prevalent. A non-responsive website would look exactly the same on all three devices.
Why does this matter?
A recent study showed that 52% of traffic to e-commerce websites came from smartphones. Companies have been seen to respond to this by making their websites mobile-friendly. You may not have even noticed that some websites change slightly depending on how they’re being viewed. For example, if your business generates enquiries or sales through Google searches, then this update will affect you more than a business whose audience mainly visits their website directly on a desktop.
There are many reasons why your website might not be performing the way it used to when searching for it on Google, whether it’s old content or poor SEO, this is just one more thing to consider.
If you wish to talk to faith about your website regarding the recent changes to be made by Google, email carl@faith-pr.co.uk for more information.
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