Search engine optimisation (SEO) blogging is a core element of digital marketing. Search engines power much of our research these days, so boosting your business up the search results through strategic blogging is an effective way of getting noticed by the right people.
Reports show that 68% of online experiences begin with a search engine, and 61% of B2B marketers state that SEO and organic traffic generate more leads than any other marketing channel. With statistics like these, the proof is in the pudding! Our Junior PR Account Executive, Georgina, shares all the reasons why you should be creating an SEO blogging plan for your business.
What is an SEO blogging plan?
An SEO blogging plan is a strategy that aims to improve a website’s search engine ranking to capture more organic, targeted traffic through robust keyword research and analysis.
SEO blogs utilise key search terms (either words or phrases) that enable them to appear higher in the search results for that specific term. Using targeted keywords or phrases that are relevant to your business and audience is vital to creating a successful SEO blogging plan.
But it’s not just as simple as that. Google now uses algorithms that reward quality content, so you need to be able to produce a well put together blog or hire a decent copywriter to do this for you!
So, what makes a regular blog post different from an SEO blog post? SEO utilises a range of elements to tick the boxes of what a search engine is looking for.
Search engines, such as Google or Yahoo, are looking for reputable, knowledgeable answers to users’ questions and will rank those who fit the bill higher up.
By creating an SEO blogging plan, you can ensure that you cover a range of titles, with all the relevant keyphrases in, at a good frequency, to maintain web traffic and keep rankings high.
How to make an SEO blogging plan effective
When writing an SEO blogging plan, you need to think about the relevant keywords or phrases that your audience will be searching for. For example, if you’re an architecture firm, then you may want to appear when searching ‘architecture firm’ then you should start by using this as a keyphrase. You should then create more keywords/ phrases that relate to your business that you would like to appear in the search rankings for.
The next step is to weave these keywords and phrases into your blogs to attract traffic to your site, moving you higher up the rankings.
The more targeted your keywords and phrases, the better!
Steps to creating the best SEO blogging plan possible:
To create the most effective SEO blogging plan, we recommend following these five steps:
- Establish a list of relevant keyphrases
- Make a list of topics surrounding the relevant keyphrases from your search that are relevant to your end audience
- Create a consistent blogging schedule to keep the traffic coming to your site
- Create a link building plan to ensure you are including relevant links within all your blogs – both internal and external
- Stay up to date with the latest SEO news and best practices (you can follow us on Twitter to keep in the loop with our top tips)
When creating your SEO blogging plan, do not plan too far in advance. As with all marketing, trends, keywords, and algorithms do change over time, so an element of reactivity is key to creating a flexible strategy.
If you need any help or guidance to get your SEO blogging off the ground, you can talk to us today!