By far, the most powerful social media of the modern age is TikTok. With over 1 billion active monthly users and users clocking in 24 hours of watch time per month, the market is huge, and revolutionising the way social media does advertising. It is also becoming a powerful search engine in its own right. If you haven’t yet considered TikTok management for your business, it’s time to make it a priority.
If your market includes millennials and Gen Z, this is the place to reach them. 39% of Gen Z consumers say that their purchasing decisions are influenced directly by what they see on TikTok, and 49% of users said they use TikTok to make new discoveries, giving Google a run for its money. Last July, a Google executive disclosed that their studies showed that almost 40% of young users used TikTok or Instagram to look for a place for lunch instead of Google Maps!
Could one of those searches be for your business?
How should you market on TikTok?
The key thing to use when marketing on TikTok is the community, and the content it engages with.
Brands that have seen some of the most infamous consistent success on TikTok are names such as Duolingo and their presence with Duo, their bird mascot. Developing a consistent presence by creating entertainment rather than advertising is the way to tap into the community of TikTok. Creating a unique brand voice allows you to build a community, which gives your brand a new market to reach into.
You can also collaborate with creators on TikTok, which is a great way to jumpstart into the community if you’re still learning the lingo, culture and community of the platform. Over half of all creators on the platform are between the ages of 18-24, so if you’re particularly needing a Gen Z aide in marketing to the younger generation, influencers are a good shout for supporting your TikTok management. They’ll know all the latest trends and topics you can hop on board with to put your name out there.
How effective is it?
It’s so effective that one report stated TikTok influences the restaurant decisions of 50% of millennials, and another report found that it is overtaking all other major social media platforms, with 18-to-24s in the UK spending as much on TikTok as Facebook, Instagram and WhatsApp combined.
Studies have shown that 72% of users find ads on TikTok inspiring, more than any other social platform. They’ve also proved that collaborating with a TikTok influencer can improve ad recall by as much as 27%.
The important thing to keep in mind is to understand the platform before you try to establish yourself there. If you’re not hitting the right tone, or if you don’t understand the in-jokes and language used on the platform, you can easily come off as out-of-touch and pandering, which isn’t a good look for your business.
If you’re not sure how to get started, you can always look into options for TikTok management from agency specialists! It’s our job to keep up with the latest trends and give your brand the best chance of being boosted into the thriving TikTok space so give us a call if you’re not sure where to start.