A pioneering Yorkshire business has developed a new product that will make the same GPS technology used by elite athletes available to football, rugby and hockey players at grassroots level.
Tingley-based Pitchero is making the GPS trackers that the stars of the Premier League have worn for several years to track their movements and athletic performance during matches available to amateur clubs.
The firm hopes the product will revolutionise how amateur players train, while improving match day performances and the overall player experience.
The Pitchero GPS tracker is one of the most advanced on the market, approved by FIFA and World Rugby and requires no specialist knowledge to operate. It tracks all core metrics, such as distance, time, top speeds and speed zones.
The tracker itself sits in a padded pocket in a vest worn under the player’s shirt and is available for all levels of football, rugby and field hockey, from grassroots to academy, to semi-professional and professional players.
Pitchero CEO Mark Fletcher said: “When we go running or cycling, we record our performances and track our progress as we become fitter and faster.
“It should be no different when we play team sports. Players of all ages want to track their progress and see their performances improve week to week.
“We give every player professional-level metrics, stunning heatmaps and trend charts in an easy-to-use, intuitive mobile app.”
Fletcher says PitcheroGPS was created with two objectives.
“First, to help every player become fitter and faster. These attributes are shared across every team sport. Every player can improve their speed with the right training and tracking.
“Second, to benchmark players by comparing their data with teammates, rivals and professional players. Most players have no idea how good they are or where they stand amongst rivals.”
The technology can transfer match data from 20 trackers in less than 10 minutes and publishes all player data online in a player analysis platform designed for all coaches at every level of sport.
Players using PitcheroGPS can compare their performances to players of the same age and standard, as well as the professional players they aspire to be.
PitcheroGPS trackers complement Pitchero’s existing website and membership platform, which serves over 70,000 teams.
Prices for PitcheroGPS start at £5 per month per player, with a one-off up-front cost of £55. Learn more about the individual player app here and Team Bundle here.
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