Next in our Meet the Team series is Founder and Managing Director, Stefanie Hopkins!
After setting up Faith in 2007 from her kitchen table, Stef has grown the agency to where it is today, earning accolades including Forward Ladies SME Emerging, Yorkshire Women of Achievement, and 42 under 42, in the process.
What’s the most unusual or interesting hobby you have outside of work?
Running. That’s about all I have time for in between running the business and family! I run whenever I can, be it when my daughter is having a dance lesson or a squeezing in a quick run on a lunch break.
What is your favourite productivity hack or time management technique that helps you stay organised and focused?
Concentrate on the task in hand and don’t jump around between tasks. I’m terrible for this and it always takes me longer to complete the original task if I get distracted and try and multi-task; it’s a total misnomer.
What do you find most rewarding about your work?
My career in PR has led me from working with Jonathan Ross on an IP theft campaign, to Mr Blobby and Noel Edmonds to launch a car showroom and introduced me to some incredibly interesting and innovative brands across a variety of sectors from automotive to energy.
I love building relationships and collaborating with a diverse array of companies and individuals. Even nearly 20 years on, I still find that each day brings fresh opportunities for learning, and I love contributing to the art of storytelling. Whether it’s assisting a journalist in finding a news story or aiding a company in amplifying their message to reach wider audiences, PR is never dull!
How do you like to relax after a day at work?
By going for a run. I don’t have a huge amount to time to run these days as my daughter dances competitively, so most evenings and weekends are spent driving around to various classes, training and competitions so I try and squeeze in a run when I can while waiting. If not a run, then watching mindless TV.
Do you have any tips/hints on how to start the day on a positive note?
Giving myself enough time to get ready so I’m not rushing. Also not checking emails first thing. A negative email first thing can result in me starting the day in high-alert stress mode and influence my mindset for the whole day because it can also sap my energy. I also read somewhere that it makes you think tactically, instead of strategically – the thinking behind this being that if you start the day with a task-orientated mindset by answering emails, you are much more likely to stay in that mindset and focus only on what’s urgent, instead of what’s strategic, which drives growth.
What’s your favourite Friday night dinner?
Something that requires minimal effort like pizza!
Connect with Stefanie on LinkedIn.