LCF Law
*Insert Description*
Awards won
%
Audience growth
%
Engagement growth
The Brief
Since 2015, Faith PR has been highlighting the achievements of LCF Law by writing detailed, informative and engaging award submissions for national, regional and legal awards.
Objectives:
- Showcase LCF Law’s key achievements in relation to the specific award criteria – whether focused on individual, teams or the firm as a whole.
- Work with the team to produce profiles which identify the firm’s expertise and innovative approach to law and legal services.
- Raise awareness of the firm’s progress in developing staff and growing its four Yorkshire offices.
- Position LCF Law as an award-winning firm with national and regional recognition of its successes.
Approach
Faith PR works with LCF Law to identify the correct and most appropriate categories to enter – whether in regional, national or sector-specific awards.
From this, the agency has taken complete ownership of writing award entries from scratch. This is achieved through detailed research which includes interviewing the relevant member of the team for each award, analysing data and looking at testimonials received.
The approach includes tailoring the information received for the relevant award to ensure each submission fits the criteria required and effectively highlights LCF Law’s achievements.
All award entries are approved by our client before submission – with final checks within Faith PR including ensuring word counts and specific award criteria have been met.
Results
Since the strategy was rolled out, the Chamber has seen consistent growth in terms of both engagement and followers in the first year; impressions grew by over 32% and engagements by over 79%. Their total audience across all four social media platforms grew by 10%, with their engagement rate improving by over 35%.
All social media content published sits underneath the overarching marketing strategy and is professional and consistent to present a unified narrative.
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