Boxford
Boxford is one of the UK’s leading suppliers of laser cutters, CNC machines, CNC routers, plasma cutters and other manufacturing systems. The firm has been supplying the education, design and industry sectors with its machines for over 70 years, across the world.
Rise in website clicks within 6 months
Rise in website impressions in a 6-month period
Increase in social impressions
The Brief
Boxford approached Faith to increase its brand awareness and drive new business enquiries on a national level through digital marketing activity. It wanted to better convey the firm’s solutions across key market sectors, as a supplier of laser cutting machines with 70 years of experience and sector knowledge.
Specifically, Boxford wanted to develop its social media channels to build engagement and reach, drive traffic to its website through SEO-optimised blog content and generate new sales enquiries.
Approach
Faith delivered a social media and digital marketing strategy with the express purpose of meeting Boxford’s objectives.
We worked with the Boxford team to identify key audience targets in order to craft key messages and analyse which social media channels were best utilised to reach each audience segment. This information provided the foundations from which the Faith team planned and executed targeted social media activity, creating content that is engaging, interesting, and relevant, both to new and existing customers.
Before deploying our SEO content optimisation strategy, we migrated Boxford’s existing website and rebuilt it from scratch to match its current visual style and layout on the WordPress platform. Faith installed SEO optimisation plugins to submit the website to search engines, generate a sitemap, and populate key info required by Google. The existing static website copy was optimised for SEO to ensure it was picked up by Google.
Faith developed a new blog schedule built around identified search terms and published SEO-optimised blog posts to boost Boxford’s rankings, and support social media activity.
Our content creators worked in direct collaboration with Boxford to produce a bank of ownable and shareable content that defined the brand, conveyed Boxford’s specialisms, and addressed customer questions while incorporating specific key phrases. This included insight, comment, and opinions on Boxford’s business passion points, as well as ‘how-to guides’ that reflected its expertise.
Results
Faith’s approach delivered social results for Boxford, increasing engagement by 606% and driving traffic across all of the firm’s social media channels as well as raising the follower count and clickthrough rate, leading increased web traffic from social media.
We also achieved compelling and effective SEO results as a result of utilising tools and our expertise to target the strongest and most competitive search results for Boxford. As a result, Boxford now ranks in the top five and top ten results for a significant number of additional key phrases, achieving its desired goal of raising its profile across the relevant national sectors.
