illuminare Medical Education
A newly-established education sector operator specialising in helping students begin their academ journey towards becoming a medical doctor.
Reach from Facebook ad
Total website views
Student conversions
The Brief
illuminare Medical Education is a newly-established business that works with international students to place them on the right higher education path towards becoming a doctor. The business was established by Stephen Smith, an experienced entrepreneur with several years of experience working with operators in the education sector. illuminare tasked Faith with creating a brand for the business, establishing social media channels, creating physical marketing materials and building a high-conversion website to generate enquiries from prospective students. The seasonal nature of the work meant that the Faith team was required to work quickly in order to ensure the business was ready to engage with school leavers in August.
Approach
Following a series of fact-finding conversations with the client, Faith established a logo and overall brand to represent illuminare Medical Education on online and offline channels. The brand included a colour suite, logo and typeface, alongside identified images to represent the essence of the business’s activities. We then developed, designed and delivered a high-conversion website, built using WordPress and utilising a bespoke lay-out. We also established social media presences on Facebook and LinkedIn, which were the channels we strategically identified as being the best fit for illuminare’s audience of students and career councillors respectively. Following the development of these materials, we launched strategic paid social media campaigns to put the brand in front of the right people, utilising both Facebook and LinkedIn to drive relevant traffic to the illuminare website, with the objective of converting into enquiries.
Results
From a standing start, Faith succeeded in placing the illuminare brand on the radar of several thousand relevant audience members, including students and councillors. The first campaign achieved several thousand website visits from a hyper-targeted audience of students aged 16-18 in northern Africa and the middle east, while the second campaign, complemented by a direct email campaign, resulted in several enquiries being generated, leading to new relationships being established with key education stakeholders. Both campaigns delivered a net return to the client in terms of business generated against marketing spend, and both Faith and illuminare have since established a longer-term strategic relationship to continue to build the brand ahead of the next student intake period.
