World Kinect Energy Services

World Kinect Energy Services is a global leader in energy management, fuel supply, and sustainability. It helps clients buy better and buy smarter energy through the delivery of trusted energy advice and solutions, sustainability services and data management.

Coverage Reach

Pieces of coverage

UK SME's surveyed

The Brief

Helping businesses reduce their carbon footprint is one of World Kinect Energy Solutions’ core service offerings. The business wanted to underline its expertise in this area and position itself as a leading and authoritative voice on sustainability, renewable energy, and legislation.

As such they tasked us to raise awareness of their sustainability consultations and solutions to differentiate them from their competitors and ultimately, help drive profitable customer action.

Approach

While many sectors and businesses are already on their journey to net zero, World Kinect Energy Services knew that many SMEs still had some way to go to becoming carbon neutral and that a lack of understanding at C-suite level was preventing many businesses from taking action.

We wanted to explain to businesses what the sustainability journey is, why they need to become carbon neutral and educate them on the solutions available to help them become more sustainable and improve their carbon footprint, and more importantly, how World Kinect Energy Services can help.

We commissioned independent research with YouGov of 1,021 SME decision-makers to get a better understanding of the UK’s net zero landscape and whether the pandemic had impacted sustainability goals. By showing the best and least prepared industries for implementing and achieving sustainability goals – and the barriers preventing action – we were able to create compelling headlines.

Using the insights, we built an integrated campaign with content used across PR, social, and digital media.

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Results

Over the campaign period we generated a total PR reach of 163,228 and a social reach of 4,909 impressions.

National and regional newspaper pieces of coverage was secured in Forbes and Yorkshire Times. We also secured coverage in all seven target vertical sectors from The Caterer, to Facilitate to Energy Manager.

Supported by social media advertising, the campaign was seeded further online via a carefully targeted paid-for program – again delivering strong engagement and direct click-throughs.

The research results highlighted that: small to medium businesses still have a way to go to achieving net zero goals, with only 34% achieving goals towards reducing their carbon footprint. Budget was cited as the biggest barrier to adopting carbon reducing solutions.

The construction industry is one of the least prepared, with the medical and health sector being one of the best prepared. Overall, the Covid-19 pandemic has impacted the sustainability goals of some sectors as priorities have shifted.

All it takes is a little Faith.

Sparking conversations and conversions.

We can get the people you want to talk about you to say the things you want them to say. Whatever the brief, if it’s special to you, it’s special to us. Whether by PR activity, social advertising or digital content that compels, we work to get people through your doors, looking at your website or buying like never have before.

Your brand, your way.

Every organisation depends on its reputation for survival and success. PR is one of the most effective ways of managing your reputation and building good relationships with your different audiences. Let us help you manage your reputation by getting across the right message to the right audiences.

Make digital work.

A lot of organisations know they need to go digital, but they don’t know why or how. Your ultimate aim is where we start and we then work backwards to develop campaigns that work – whether that’s micro-targeting on Facebook, analysing your customer data or investing in SEO. 

None of the above describe what you need? No problem.

We’ve delivered communications and marketing solutions for all sorts of businesses and individuals so click here to let us know how we can help you.