As a brand communications agency, Faith PR is very familiar with the work conducted by a small SEO company, and has experience on how best to approach SEO tasks and SEO-focused clients.
If you are considering SEO, but you’re not so sure what exactly the benefits are or what a SEO company even does for its clients, look no further! Here’s a look from inside a small SEO company at what they actually do.
What is SEO?
SEO stands for Search Engine Optimisation, which is the process of boosting your website up the search result rankings in Google. Several things can impact how your website ranks in the search results for relevant keywords, such as the links you have on your site, the keyword usage on your site, and whether your site is user-friendly.
SEO companies specialise in understanding how the Google algorithm works as much as possible in order to make a good ranking happen for their clients. Your SEO company will do an audit of how your website is performing so far in order to identify where it can improve and what it’s lacking, and from there the SEO company will present to you the services it can offer.
What does a SEO company actually do?
One of the main ways a SEO company will advise and support you is with keyword research, understanding what phrases you can rank for and how easy it is to find your site from them. The company will then be able to offer you content SEO, which is quality written content such as blog posts that elevate your website through the strategic use of these keywords. Utilising SEO copywriting to push your website up the Google rankings is one of the main ways a small SEO company will advise and provide you a SEO service.
A good SEO company will also make sure your website is accessible on mobile, that your site isn’t slow or broken, and that you have all the right metadata to be found through search engines. Through these aspects working together, along with others that your SEO company may find while auditing your site, you’ll find your website boosted by the efforts of SEO.
Do SEO companies really work?
It’s an ongoing process that takes time and patience, but if you’re willing to take the time and effort for it to work, you will see results! Ranking organically is a longer game than paying Google for advertising spaces, but will have a sturdier, broader, and longer-term effect on your site. It’s a great investment into your business if you’re looking to improve your presence online, especially if your business is particularly reliant on your website, such as through an online store or receiving online enquiries.
If your interest is piqued by this explanation of a small SEO company, get in touch with us today to find out how we can offer you our SEO services and help grow your online presence.