Who we are
A group of natural storytellers and specialists who bring together expertise in PR, digital, web, social, content and creative across broad range of services and sectors. We each bring a different perspective to our clients’ businesses – helping us deliver the best work every time.
The quality of our high-value, senior-level counsel comes from decades of collective experience working for big London and regional agencies. Between us we’ve made more people say good things about businesses who sell: used and new cars, software, coffee, electricity, houses, banks, boats, IT services, direct mail, wedding accessories, and lots of different groceries. And we’ve made them say bad things about greenwashing.
Trust is everything. Have faith in your business.
We are a deliberately tight-knit team but big enough to have in-house expertise across a range of services.
We work hard to integrate ourselves and become part of your own team, becoming a trusted business partner and integral to your success.
Stefanie Hopkins
Founder / MD
Katie Sessions
Account Executive
Tom Coates
Head of Digital
Nicole Jowett
Office Manager
Nicola Dempster
PR Account Director
Rhianne Lee
Junior Social Media Executive
Abigail Henderson
Account Manager
Carl Hopkins
Non-Executive Director
Gill Bowker
Associate Account Director
Lois Iredale
Associate Creative Lead
Lou Berry
Associate Social Media Strategist
Kirsty Perkins
1991 – 2021: Always Remembered
Stefanie Hopkins
Stefanie is the founder and managing director of Faith PR with over 19 years of PR and marketing experience. German-born Stef is a modern languages graduate who fell in love with communications. She started her career in the industry at McCann Erikson Leeds working on behalf of Bentley Motors before beginning a PR role at full-service agency JDA. She set up Faith in 2007 from her kitchen table and has grown the agency to the full team it has today. In recent years, Stef has won several awards for herself as well as Faith PR, including Forward Ladies SME Emerging, Yorkshire Women of Achievement and 42 under 42.
Commercially aware at all times to identify opportunities to attract new business and generate growth.
Delivering PR, social media and communications strategies for businesses which help to influence or manage the perceptions people have of an organisation.
Leading a team on designing and executing client projects to deliver on-brand results and maximise income and return investment.
With a background in modern languages, Stef is able to build successful working relationships with clients and businesses internationally.
Tom Coates
With 14 years of experience in the field of digital PR and SEO, Tom is well-equipped to provide effective SEO techniques and strategies that help businesses who want to grow their online presence and increase their digital footprint.
As part of his role as Head of Digital, Tom implements on-site and off-site link-building strategies and coordinates content, design, paid social media and other digital marketing activities that improve business’s search engine rankings, drive more traffic to their website, and ultimately increase their revenue.
A former journalist, Tom is well-equipped to help brands tell their story and navigate the ever-changing and evermore crowded landscape of media and social channels, complicated content formats and customer touchpoints. With experience in both in-house roles, including managing the comms for the Rugby World Cup, and numerous large agencies, Tom has delivered award-winning B2B PR campaigns and has worked on behalf of some of the UK’s biggest brands, including Ladbrokes, Asda and Ebuyer.
Delivering paid social and content campaigns from set up, execution, management, optimisations, and reporting
Building and managing content SEO strategies that get client websites up the Google rankings.
Developing and executing a brand’s digital marketing strategy, driving online visibility, customer engagement and lead generation
Leveraging innovative digital marketing techniques across digital PR, owned media and social channels to achieve business objectives
Gill Bowker
After completing a degree in engineering, Gill decided on a different path, accepting a job with an award-winning Manchester-based public relations consultancy. Gill worked with consumer, B2B and lifestyle brands, helping to develop and implement their PR strategies. Her work with Faith PR will see her strengthening and creating long-lasting relationships and implementing strategies for a wide variety of clients.
Nicola Dempster
With over 18 years’ marketing communications and events experience, Nicola was a BBC journalist before moving into PR. She worked in London agencies for several years, across consumer and B2B clients, including household brands such as Argos, BT, The Financial Times and Canon. Nicola returned to her native Yorkshire and worked for a variety of high-profile Leeds agencies, focussing on retaining and growing larger consumer brands. Clients included Yorkshire and Clydesdale Banks, npower, Morrisons and Nestlé, and numerous restaurants, shopping centres, and health charities. She was also Press and PR Manager at Opera North. At Faith, Nicola works on several of the agency’s key accounts and inputs more broadly into planning and strategy.
Award-winning event management and sponsorship maximisation skills.
Generating headline-grabbing news stories for clients when they are naturally scarce, by creating eye catching angles and finding current hooks to hang them on.
A former BBC broadcast journalist with an eye and an ear for what makes good airtime.
Abigail Henderson
Originally completing at internship with Faith as part of her BA (Hons) in journalism, Abigail joined the Faith team in March 2019 after graduating from Leeds Beckett University.
Abi has worked her way up from junior account executive and is now an account manager, looking after a number of B2B and B2C clients delivering content, PR, email marketing and social media across a range of sectors including charity, arts, technology and business services.
Planning and executing engaging PR campaigns to deliver tangible results in a clients’ target sector of the media.
Bespoke copywriting in the form of SEO blog posts to help maximise the impact blogs have on clients’ rankings and brand awareness.
Email marketing, including design and delivery of content. Abi is the agency’s lead on MailChimp design, used to develop monthly e-shots and other assets for clients.
Using InDesign to create eye-catching visual content to support PR activity, onsite content and social media strategies.
Lois Iredale
Lois has over 20 years of graphic design experience across a range of sectors, including technology, training manufacturing, hospitality, retail, charity and service management. She has been working with creative concepts and visual design to tell brand stories since 2009 and supports Faith clients with all their visual storytelling needs. Her portfolio includes brand logo development, artwork and design for print, advertising, packaging, product guides, infographics, web design and much more.
Great attention to detail, interpreting every brief to achieve a creative vision.
Pride in delivering the perfect end result to educate, engage, nurture and convert customers.
Love and passion for the creative process and seeing ideas come to life.
Creative concepts that showcase your brand in the right way to grow your business.
Lou Berry
Lou is the strategic backbone of our social team and is passionate about creating and executing first-class social campaigns across all social media platforms. She ensures content produced is not only engaging and relevant, but also delivers on a strategic level. With an eye for detail and analytics, she ensures that learnings are used to inform future strategies, content planning and recommendations on how we can optimise activity against targets.
With 15-years’ experience in marketing and sales, plus a business degree and post graduate Chartered Institute of Marketing qualification, Lou brings a holistic approach and deeper understanding of business to all things marketing.
Commercial and customer-focused, with a passion for turning engagement into sales.
Understanding of consumer habits and behaviour by channels and a keen interest in emerging platforms and tech whilst staying on top of the changing macro social environment and features.
Strong analytical and problem-solving skills, with experience using data to inform strategy and drive results.
Not afraid to roll her sleeves up and deliver and a good dose of elbow grease to get things done!
Katie Sessions
With an English degree and digital marketing apprenticeship under her belt, Katie brings a wealth of knowledge and expertise to our team. Following her degree, Katie wrote for charity, wrote for fun, and wrote for work in order to find her passion, completing a copywriting diploma. This all lead her to her place at Faith, initially as a content writer, writing for press releases, SEO articles, blog posts, social media posts and more, before moving into an account executive role. She is now responsible for helping to manage client accounts and deliver communications plans alongside continuing to craft compelling stories that resonate with audiences.
Passionate about creating good content.
Practiced at writing solid copy.
Strong desire to improve and learn at every turn.
Organised and pragmatically minded.
Nicole Jowett
Nicole joined the team as the agency’s first apprentice, studying Business and Administration at Kirklees College. Following her qualification, she joined the team as full-time as Administration Assistant. Since then, she has gained a qualification in bookkeeping and been promoted to Office Manager. Nicole is responsible for providing operational support for all members of the team as well as the daily handling of financial accounts. She is committed to providing a professional and friendly service, while making sure everything runs smoothly behind the scenes.
Financial management of internal and client accounts across the business, including invoicing and expenses.
Overseeing the maintenance of the premises and managing staff and business resources.
Administrating business logistics to ensure the smooth day-to-day running of the company.
Organising the team to map out clear work deadlines and managing communications between the agency and clients.
Rhianne Lee
Currently undertaking an apprenticeship in digital marketing with Kirklees College, Rhianne was previously a media marketing assistant. After opening a small online business in early 2021, she developed a passion for social media and marketing. Rhianne has a creative eye and greatly enjoys designing content. Eager to learn and enhance her skills further, she is passionate about helping companies grow through social media – something which she is ideally placed to do at Faith, as our social media account executive.
Planning monthly social media activity and content calendars
Helping to coordinate social media campaigns, drive recognition and build engagement
Creating, curating, and managing proactive social media brand content, including multimedia formats
Carl Hopkins
An ability to bring things to life visually and identify what makes something visually engaging, which he continues to do as an art tutor.
Proven track record at taking businesses forward and implementing effective and efficient strategies to achieve sustained growth.
Advertising and marketing knowledge and expertise rivalled by few, including how to spot an opportunity to effectively promote any business or brand.
Providing mentoring and useful advice to business owners and decision-makers across a number of different industries.
Sam Robinson
Currently undertaking a Level 4 Higher Apprenticeship in Public Relations with the PRCA, Sam joined our team in early 2023 following the completion of his master’s degree in social research at the University of York.
Sam’s role consists of supporting the team across a range of tasks including media lists, research, media outreach, blog content and social media.
A strong foundation in PR, knowledge of new trends and enthusiasm for expaninding his skillset.
Organised and pragmatically minded.
Passionate about copywriting.
Skilled at research.
How it started
Seeing a gap in the local market for a strategically-focused communications agency, Stefanie Hopkins founded Faith in 2007. Launching the business from her home, the agency quickly expanded and soon Faith PR had its own premises and a growing team working on an ever-broadening client portfolio.
How it’s going
As Faith has grown, so have the number of trophies on our bookshelf. Faith, and Stefanie personally, have been recognised in a variety of award schemes – from industry-led – CIPR Pride Awards, PRCA Awards and Prolific North – through to local and regional business awards including Forward Ladies and Yorkshire Women of Achievement.
Giving something back
We all live in West Yorkshire and many of us have grown up locally. It means that our community is really important to us – and our families. So, we do our best to make a positive impact on the area and are always looking for new ways to help make a difference. We support a range of charities and local initiatives, but please do get in touch if you would like to chat about how we can help you locally too.
Where we’re heading
More than fifteen years on, Faith’s mission remains the same – to tell compelling stories that cut through the noise and stick, helping to drive growth for the best local, national and international brands.
